Subscribe | Editorial & AR

Subscribe is a book that explores the consumer culture of cosmetics under the influence of beauty influencers on YouTube. The book examines the phenomenon from its beginnings, through tutorial videos to commercial collaborations, analyzing the para-social relationships that emerge and the changes in consumer behavior they drive, from 2007 to the present. The book incorporates AR technology, allowing viewers to watch videos while reading, thus placing them back into the natural environment where this type of content is consumed - via their mobile phones. Experiencing the content creates a meaningful and immersive experience, helping the viewer dive into different periods and see the development of the phenomenon step by step, allowing them to be drawn into the consumerist whirl. 2023