Branding | Pool Bottom Design

A pool bottom design for a new, young, adult only hotel in Eilat. The goal of the design was to create a memorable element that will be photographed and create a desirable and exclusive vacation experience for the hotel guests. Since the hotel guests are 20-40 year olds, alcohol and creating connecions are a big part of the hotel experience. The design was inspired by the walking pattern of a drunk person and how it would look if the person was swimming. The lines that cross eachother symbolize creating connections. The brand identity is based off of the pool design and is represented in other objects in the hotel- the tote bag and cocktail straw.